Fri 27th Jan 2012:

Direct marketing trends for 2012

by Chris Combemale, chief executive, Direct Marketing Association It looks like there’s another bumpy year ahead for the world in 2012 – but what challenges and opportunities await direct marketers specifically? We asked experts from the fields of data, creative, mobile commerce and social media to make their predictions for 2012. Direct marketing in 2012 - the big picture The war on waste begins In November [...]
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Mon 23rd Jan 2012:

Two Thirds of Marketing Managers will look to leave their jobs this year!

Interesting article link below from Marketing Week  – in particular pay attention to the amount of Marketing Managers that will look elsewhere this year – Two Thirds!  http://m.marketingweek.co.uk/3033165.article?mobilesite=enabled Small Blog – Big Impact!
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Thu 19th Jan 2012:

Save money at the bar – and no regrets in the morning!

When was the last time the word ‘Bar’ and ‘Money’ were used in the same sentence and you did not have some form of regret the following day? As communication costs increase there are intelligent ways to save even more money on letter format mailings through Romax, and this is not the beer talking! Reduce [...]
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Thu 19th Jan 2012:

Secured Mail Purchases DHL’s UK Downstream Access Business

Independent Postal operator Secured Mail, the main partner in Romax’s Downstream Access distribution, has today acquired the Downstream Access (DSA) Division of DHL Global Mail UK Ltd. The deal, increases Secured Mail’s share of the market and confirms its status as one of the major players in the UK postal sector. Mark Bigley, managing director of [...]
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