Mon 2nd Apr 2012:

Getting Personal with Mail

Getting personal with mail – Read Original in Full t.co/ddhAQr96 OK, so a growing number of experts agree that direct mail excels at maximizing brand awareness and leading consumers to the digital waters. But how might marketers use mail in 2012 to persuade consumers to actually partake and purchase their products and services? A 2011 study [...]
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Mon 2nd Apr 2012:

Marketing Assistant Vacancy

Marketing Assistant VACANCY We are looking for a ‘Super Hero’ Marketing Assistant to look after all of the elements of our own company marketing, as we continue our quest to make Romax the best Marketing Services Company in the UK. This would suit a graduate looking for their first marketing job, experience or a keen [...]
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Tue 27th Mar 2012:

Olympics 2012 – Plan Ahead

By Kam Dhesi – Human Resource Manager, Romax With the 2012 London Olympics fast approaching, all stakeholders should start pre-planning and thinking about their journey to and from Romax during the 4 weeks of events. No doubt an increase in traffic will be inevitable especially during the first 2 weeks, from 27th July to 12th August, which should calm down [...]
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Mon 26th Mar 2012:

4 is the Magic Number

The four numbers every company needs to know and that most don’t   By Ust Oldfield 1. Customer lifetime value (CLTV)—The sum of the future money you will get from a customer. Too many companies make the mistake of thinking they can calculate one number for their entire customer population. It’s more useful and accurate to [...]
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