30.09.2011 / News
Predictive Analytics – Leveraging Your Client Data.
Predictive analytics helps your organisation anticipate change so that you can plan and carry out strategies that improve outcomes. By applying predictive analytics solutions to data you already have, your organisation can uncover unexpected patterns and associations and develop models to guide front-line interactions. This means you can prevent high-value customers from leaving, sell additional services to current customers, develop successful products more efficiently, or identify and minimize fraud and risk. Predictive analytics gives you the knowledge to predict…and the power to act.
Your data is probably the best tool you have but the most underused in your organisation.
Driving increased return on investment – upselling – cross selling – how do you go about it?
Romax provides a full data analytics service enabling you to review your data and make better marketing decisions. Who to target, with what method, what message and using what medium best suited to that individual. Predictive Analytics – allows us to see the propensity of your clients, based on previous purchasing history, location, person type and other criteria, to provide you with a highly improved set of data to make your investment decisions on.
We use IBM SPSS, XEROX XM Pie and Socio Economic Analytic and Mapping software combined with inhouse systems and a highly experienced team of marketing experts and data anlysts to provide recommendation reports.
We then, if required, can create, design and distribute campaigns for you and manage the return, and onward marketing analysis whilst you concentrate on handling the increased revenue as a result.
XMPie,the leading provider of software for cross-media, variable data one-to-one marketing, offers solutions to help businesses create and manage highly-effective direct marketing and cross-media campaigns. XMPie software allows businesses to uniquely leverage customer information to achieve dramatic returns on their marketing investments. For server-based cross-media publishing, campaign management and more.
29.09.2011 / News
Romax is celebrating its 15th year of trading this year.
As part of this we held a celebration event and treated many of our clients to a Theatre Night at the ChurchillTheatre Bromley, to see the Pitmen Painters, have a few glasses of bubbly, lovely food and great atmosphere.
We kept the artisitic theme of the show going with glitter tattoos, a caricaturist and a scribble/doodle analyst as well as having a local photographer – Claire Swindale, show off some of her work and record the evening.
Over 80 people attended, thank you all for coming and your positive comments about the evening which was a great success.
Please do have a look through the photos of the evening via the following link: http://www.flickr.com/photos/romaxmarketing/
Here’s to the next 15 years!!
26.09.2011 / News
Thursday 22nd September Romax celebrated our 15th year of trading with a client Theatre Night and the event was a great success!
We will be releasing more photos and images from the night over the next few weeks, but here is a taster!
Prior to the show we had food, drinks and some light hearted artistically themed entertainment to keep in line with the Pitmen Painters. The attached link goes to Ben Jones’ blog he was the caricaturist for the evening and did a great job!
Can you spot yourself here or at Ben’s blog? http://penjones.tumblr.com/
07.09.2011 / News
Clear and Transparent – Our Published Performance Indicators.
100% guarantee of despatch – backed by a published despatch Performance Indicator and open door client policy.
We are proud to release our monthly and annual year to date despatch figures for completed on time or ahead of time jobs compared with the agreed final despatch date with our clients.
We include in this Performance Measure issues which are also beyound our immediate control – failed postal supplier collections due to weather, incidents and missed connections, malfunctioning equipment.
We are very organised and have contingency plans for most eventualities, but still with the best will in the world we cannot always be 100% perfect and gremlins, and circumstance just get in the way.
Despite that we are very pleased to publish our results and will continue to do so on a quarterly basis for our clients to review.
January 2011 – 98% / Februaury 2011 – 97% / March 2011 – 98% / April 2011 – 100% / May 2011 – 95% / June 2011 – 99%
Our annual target is to ensure 97% on or ahead of time despatch. Our current year to date average: 98%
This Performance Indicator combined with our many accreditations acts as key driver for our success and client satisfaction, and trust in our integrity, openness and honesty.
The proof of the pudding is in the eating!