The average UK customer spends almost £600 as a result of receiving advertising mail each year. Here is some market information that demonstrates the use, scale and growth of advertising mail, its relevance and importance in today’s consumer world and how it could transform your advertising strategies and campaigns. Advertising Mail Facts and Figures In [...]

Romax Customer Survey 2012 Thank you to everyone who completed the survey. This year gave us the largest response from a survey ever. 134 responses in total. Congratulations are in order for James Chapman from NHS North Central London, who wins the £150 worth of Theatre Tokens after being drawn out first from all entries. Sorry to [...]

by Chris Combemale, chief executive, Direct Marketing Association It looks like there’s another bumpy year ahead for the world in 2012 – but what challenges and opportunities await direct marketers specifically? We asked experts from the fields of data, creative, mobile commerce and social media to make their predictions for 2012. Direct marketing in 2012 - the big picture The war on waste begins In November [...]

Interesting article link below from Marketing Week  – in particular pay attention to the amount of Marketing Managers that will look elsewhere this year – Two Thirds!  http://m.marketingweek.co.uk/3033165.article?mobilesite=enabled Small Blog – Big Impact!

When was the last time the word ‘Bar’ and ‘Money’ were used in the same sentence and you did not have some form of regret the following day? As communication costs increase there are intelligent ways to save even more money on letter format mailings through Romax, and this is not the beer talking! Reduce [...]

Independent Postal operator Secured Mail, the main partner in Romax’s Downstream Access distribution, has today acquired the Downstream Access (DSA) Division of DHL Global Mail UK Ltd. The deal, increases Secured Mail’s share of the market and confirms its status as one of the major players in the UK postal sector. Mark Bigley, managing director of [...]

 We have reproduced the following blog originally written by http://www.hellmail.co.uk 17 January 2012 – Hellmail Postal News Proposed changes to postal regulations to remove price controls on Royal Mail’s commercial bulk mailing services will lead to its exemption from VAT liabilities leaving companies exposed to further cost increases, the Direct Marketing Association (DMA) has warned. Under current [...]

Being a forward looking bunch here at Romax, we are pleased to announce the arrival of new equipment to our industry leading facility in Greenwich, London. Alongside our enviable Art-working & Design Studio, Data Analytics Department and Colour Print and Personalisation services, we are pleased to announce the arrival of new mail enclosing equipment. This [...]

A big WELL DONE to Ust Oldfield – who works for Trust Membership Solutions – a division of Romax specialising in NHS Trust Member Communications. Ust was very generous in spirit and grew his beard for Prostate Cancer Charities as part of the Movember campaign. To spark enthusiasm in donations, Ust volunterred to have his beard [...]

Blogged by: Hellmail Postal News, 25 November 2011 Door drops are trusted by consumers over all other types of communication, in particular online communications, a new study has found. The research by FreshMinds revealed that more UK adults (43 per cent) trust either door drop leaflets or vouchers more than any other medium. The next [...]