Getting personal with mail – Read Original in Full t.co/ddhAQr96 OK, so a growing number of experts agree that direct mail excels at maximizing brand awareness and leading consumers to the digital waters. But how might marketers use mail in 2012 to persuade consumers to actually partake and purchase their products and services? A 2011 study [...]

Marketing Assistant VACANCY We are looking for a ‘Super Hero’ Marketing Assistant to look after all of the elements of our own company marketing, as we continue our quest to make Romax the best Marketing Services Company in the UK. This would suit a graduate looking for their first marketing job, experience or a keen [...]

By Kam Dhesi – Human Resource Manager, Romax With the 2012 London Olympics fast approaching, all stakeholders should start pre-planning and thinking about their journey to and from Romax during the 4 weeks of events. No doubt an increase in traffic will be inevitable especially during the first 2 weeks, from 27th July to 12th August, which should calm down [...]

The four numbers every company needs to know and that most don’t   By Ust Oldfield 1. Customer lifetime value (CLTV)—The sum of the future money you will get from a customer. Too many companies make the mistake of thinking they can calculate one number for their entire customer population. It’s more useful and accurate to [...]

The following blog discusses data, data and a bit more about data, but if you get to understand your data better AND take advantage of it through improved 1-2-1 communication – in real time to enable you to better market to and sell to your cleints/members, then let’s all be Geeks together! Robin Sumner, MD, [...]

Predictive analytics can produce an average ROI of 145%, compared to an average ROI of 89% for processes which did not incorporate analytics. It does this by streamlining the marketing process, segmenting customers into clusters and ranking them in order of benefit to the company. This means that marketing campaigns are targeted and deliver a [...]

Please see the job description below and apply with a CV and covering letter as stated below. General Manager Job description and job specification. Operations A general manager is responsible for all aspects of a company’s operation. The manager will plan, direct and coordinate various aspects of the operating area. They will ensure that operations [...]

All of my employees have admirable skills, client focus and a desire to get the job done, for which I am extremely grateful. When an individual has however contributed so much and invested so much time, passion and loyalty over the years then I feel very strongly that they should be praised openly. For 12 [...]

Changes to VAT rules and the way in which Postal Services are regulated have affected the VAT status of a number of Royal Mail  products. A limited range of their services became subject to VAT through 2011, and this will extend to all bulk mail services from April 2012.  summary below.  Universal services (USO) such as 1st and 2nd Class stamps [...]

Romax is very excited about the forthcoming Olympics and Paralympics in London 2012. We believe the event will add a great deal of value to the UK and will ultimately showcase our ability as a nation to produce successful World Class events and that we demonstrate our true British sporting competitiveness. We are also aware [...]