Cross-Channel Example

Cross Media in Action

One possible cross-media scenario for you:

 

  • A marketing concept, strategy and design is agreed
  • Mined data is sourced/provided
  • Analysts add logic to an online REAL TIME programme
  • The programme once uploaded then follows the path created by the built-in logic.
  • Print (direct mail), web, email or mobile marketing actions are applied
  • You monitor the results in REAL TIME and amend the strategy as appropriate to give you optimum results
  • Emails and/or SMS text messages can be automatically sent to your Sales team for them to follow any leads/queries raised.

All of this at the other end of one phone call.  It really is that simple and we project manage the whole process (why deal with print provider, interactive agency and IT teams when as cross media marketing specialists we can do it all for you).