Use of E-Mail in Cross Media

Standalone email marketing tends to have a low response. 

As part of a cross-media campaign however an email is likely to have much more of an impact particularly as this can be tailored to suit an individual recipient's reaction to a previous message received as part of the campaign (be it print, SMS, web or other).

In REAL TIME, you will know exactly how each of your clients responds to the different marketing channels used and you then tailor the ongoing campaign to suit.