Web

Web in Cross Media

Ok, so you’ve encouraged your audience to a website (or you are doing the whole thing online).  What next? 

With a corresponding web microsite design in place, you incorporate variable data options personalising the web page to the recipient, engaging their interest in that all-important 3 second opportunity.

Using a personalised URL on the direct mail piece sent (or linking the data from the email sent or mobile  message), the data is automatically mapped and hey presto, the magic of cross-media begins. 

Click throughs, orders placed, further detail requests – it’s all visible in REAL TIME.

Try it, you really will be surprised how easy and cost-effective it can be.